Every rep as good as your best one.
On purpose.
Sales training built from your own call recordings is training written from the objections your team actually hears and the answers that actually close. Right now your best rep’s talent lives in one head, and everyone else is learning by trial and error on real prospects. We capture how your best selling actually works, train your team on it, and leave behind an AI coach that drills it every day, because the training that isn’t practiced is the training that disappears.
30 minutes · No pitch · If training isn’t your problem, you’ll hear that too
You’ve probably already paid for sales training. Where did it go?
It went where all one-time training goes. The forgetting curve was first measured in 1885 and has been replicated for 140 years, and the sales training industry mostly pretends it isn’t there.
This is why the workshop felt great and the numbers didn’t move. It isn’t your team, and it usually isn’t even the content: it’s that a one-day event was asked to do a job only daily practice can do. Nobody would expect a team to stay in shape from one trip to the gym.
Practice, repeated, scored. That’s what makes training stick.
One honest caveat, because this market is full of wild vendor claims: practice only works when it’s built from your real calls and actually used. Generic AI personas produce generic skills. Which is exactly why this engagement starts with capture, before any software.
Ten things your team walks away with.
Call capture
I sit with your team and your best closers and pull out the exact language your top rep uses when a deal is on the line.
Your real objection list
The objections your buyers actually raise, each one paired with what your best rep actually says back.
Win and loss patterns
What your won deals have in common that your lost deals don’t, written down where the whole team can use it.
A playbook and scripts
A playbook, scripts and drills written for your offer and your call, built from what the capture turned up.
Live team workshops
Your team runs the playbook out loud, over and over, until they can hold the call with confidence. In the room, the mistakes are free.
An AI practice coach
A practice partner trained on your business that role-plays your buyers on demand, so the drilling keeps going after the workshop ends.
Scored practice reps
Every practice call scored against the same criteria, with the one thing to fix before the next rep.
A manager dashboard
Who’s practicing, who’s improving and where the team keeps getting stuck, so coaching time goes where it counts.
A new-hire ramp path
Readiness gates a new rep clears against the AI buyer before they practice on real prospects.
Training per offer
For teams that sell more than one thing, training and an AI coach built per offer or niche, with a quarterly refresh.
Capture it. Train it. Reinforce it forever.
Built from your calls, not a book
We sit with your team and your best closers and pull out the raw material generic training never has:
- The exact language your top rep uses when a deal is on the line
- Your real objection list: the ones your buyers actually raise
- What your won deals have in common that your lost deals don’t
That becomes a playbook, scripts, and drills for your offer and your call, not sales theory with your logo on it.
Live workshops with real reps
Your team gets the playbook and then runs it, out loud, over and over: discovery, objections, closing, until they can hold the call with confidence, not read a script. Practice happens in the room, where the mistakes are free.
An AI coach that stays after I leave
A practice partner trained on your business. Reps rehearse against a realistic buyer that raises your actual objections, and every practice call is scored against your playbook. Managers see who’s ready and who needs reps. Your people still make every real call: the coach just makes sure they walk in prepared. This is the reinforcement the decay research says everything depends on.
Not slides. Working documents.
Three excerpts, so “custom playbook” isn’t an abstraction. Details anonymized; the shape is real.
Captured from your calls. Scored against your playbook. Visible to your managers.
When we’d tell you not to buy sales training
If your problem is lead flow, not conversion. Training a team that has nobody to call fixes nothing. That’s a marketing and pipeline problem, and we’ll say so on the call.
If your managers won’t reinforce it. The research is blunt: reinforcement is the variable, not content. If nobody will own the practice cadence, not even with the AI coach carrying most of it, the money burns. I’d rather tell you that before you spend it.
If your close rate is already strong and your real constraint is capacity. Then you don’t need training. You need hours back. That’s an automation conversation, and it’s a different page on this site.
Not sure which problem you have? Run the Bottleneck Finder™: seven questions, free, and it will tell you which one it is, including if it isn’t a training problem at all.
Three ways in: sized to your team.
The playbook
- Custom playbook & scripts, captured from your calls
- AI coach: self-serve role-play & scoring
- One live training session
Train the team
- Everything in Starter
- Live team training workshops
- AI coach with manager dashboard
- New-hire ramp path with readiness gates
Per business unit
- Everything in Growth
- Training per offer / niche
- AI coach per business unit
- Quarterly refresh & retainer
Every engagement starts with a call. We scope it, then price it, and the scope shrinks before the price ever does.
Most trainers can’t build the tool. Most AI people never carried a quota.
That last number is the one to sit with. The research says training fails at the reinforcement step: the tool gets bought, the habit never forms, the skill decays. The one thing we’ve proven in production is getting a team to actually use a tool every day. That discipline: training lab, readiness gates, manager visibility, feedback loop. It’s the same discipline I bring to your team’s practice.
Questions about sales training
What is sales training built from call recordings?
Training written from your team's own calls: the objections they actually hear, the answers that actually work, and the moments where deals stall. Nothing generic, nothing borrowed from another industry.
Why does one-time sales training fail?
Because people forget. The forgetting curve was first measured in 1885 and has replicated ever since. A single workshop is gone within weeks unless something drills it daily.
What does the AI sales coach do?
It drills the team on their own material: the same objections, the same products, the same scripts, on demand. It scores the rep and shows what to fix. A manager still runs the team.
Do you replace our sales manager?
No. The coach does the repetition a manager doesn't have hours for. The manager still makes every call.
Tell me how your team sells today. I’ll show you what’s possible.
A 30-minute call: no pitch, no deck. We talk through how your calls run now and where they break. If training isn’t the fix, you’ll hear that on the call and it costs you nothing.
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